Ikigai (Hardcover)

The Japanese believe that everyone has an ikigai a reason for living. For the residents of a small Okinawan village, home to the world’s longest-living people, discovering that purpose is the key to both happiness and longevity. Ikigai lies at the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for. With a clear sense of ikigai, every day carries meaning it’s the reason to get up in the morning, and perhaps why many Japanese never truly “retire.” Instead, they remain active, doing what they enjoy, guided by a sense of purpose that makes life fulfilling.

In writing this book, the authors traveled to this remarkable village one of the world’s famed Blue Zones to learn directly from its centenarians. Their research uncovers the secrets behind extraordinary longevity and joy: balanced diets, natural movement, purposeful work, strong social ties, and above all, a deep connection to ikigai. Alongside these insights, the book offers practical tools to help you uncover your own ikigai so you too can find meaning, purpose, and happiness in every day.