Robert B. Cialdini

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He is internationally recognized for his groundbreaking research on the science of influence and persuasion. His work has been featured in numerous academic journals and popular media. Cialdini's book 'Influence' has sold over three million copies and been translated into thirty languages, making him a leading authority in the field of ethical persuasion.