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W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. They are the co-authors of the global bestseller 'Blue Ocean Strategy' and have advised numerous Fortune 500 companies, governments, and startups worldwide. Their work has been translated into over 40 languages and is taught in leading business schools.

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