Start with Why: How Great Leaders Inspire Everyone to Take Action

Start With Why by Simon Sinek is a transformative guide to leadership and organizational success. Drawing on decades of research, Sinek explores why some individuals and companies are more innovative, influential, and profitable than others—and why true loyalty and long-term success come only when people understand the purpose behind their work. Using examples from visionaries like Martin Luther King Jr., Steve Jobs, and the Wright Brothers, Sinek introduces The Golden Circle, a simple but powerful framework for communicating purpose and inspiring action. This book reveals that the most successful leaders and organizations focus first on why they do what they do, then on how they do it, and finally on what they do. Timeless, practical, and motivational, Start With Why equips readers to lead with clarity, inspire others, and create lasting impact.